Ad analytics
Google, Meta, TikTok, Yandex, Telegram, YouTube, spend, CPL, CPA, creatives and campaigns.
- spend
- conversions
- channel performance
Analytics / BI / Dashboards / Data
Analytics that shows where the business earns and where it loses money
We collect data from ads, website, CRM, sales, finance and operations into clear executive dashboards: KPI, requests, revenue, CAC, ROMI, funnel and lead quality.
Envidicy BI Control Room
Executive dashboard
data synced
Revenue$ 24.8M+18%
CAC$ 8.4K-12%
Leads1 248+31%
ROMI286%control
Channel performancesee which channels generate revenue, not just clicks
Ads
GA4
CRM
Finance
Sales
No blind spotssingle truthone version of numbers for marketing, sales and management
Decisionsfasterbudget and process decisions based on data
What we collect
We unite data that is usually scattered across dozens of accounts
So the leader sees not separate fragments, but the full picture: from ad spend to cash collected.
CRM and sales
Leads, statuses, call reach, meetings, payments, managers, stage conversion and request quality.
- funnel
- statuses
- lead quality
Finance and revenue
Revenue, margin, expenses, profit, average check, plan/fact and period dynamics.
- revenue
- margin
- plan/fact
Website and behavior
GA4, events, forms, clicks, requests, sources, pages, conversions and attribution.
- events
- goals
- attribution
Operational KPI
Production, warehouse, logistics, service, deadlines, tasks, overdue items and process control.
- tasks
- deadlines
- operations
Management dashboards
Looker Studio, Power BI, custom panels and reports for leaders and teams.
- dashboard
- KPI
- reports
Good analytics does not just show numbers. It helps make decisions.
Where to increase the budget, which channel to turn off, why leads do not reach sales, which managers underperform and where the business loses money.
Marketing sees lead qualitynot just CPL, but the further path of the request in CRM and sales.
The leader sees the economicsexpenses, revenue, ROMI, CAC, margin and dynamics by period.
Sales sees bottleneckscall reach, qualification, meetings, payments and manager work.
The team works with one version of datafewer disputes, manual spreadsheets and “I have different numbers”.
Process
How we implement BI and analytics
1
Audit2
Sources3
Model4
Dashboard5
Check6
Support
Formats
You can start with one dashboard or build a full BI system
Analytics audit
audit
We will check current data, events and reports, and find gaps in analytics.
- GA4/GTM audit
- CRM check
- data map
- implementation plan
BI dashboard
dashboard
We will build a management dashboard from key data sources.
- data sources
- metric model
- Looker / Power BI
- KPI and reports
Data system
custom
For complex analytics: CRM, finance, ad accounts, warehouses, APIs and custom integrations.
- data warehouse
- API integrations
- end-to-end analytics
- support
FAQ
Frequently asked questions
Can we make a dashboard only for ads?
Yes. You can start with an advertising dashboard for spend, requests, CPL, CPA, creatives and channels.
Can ads be linked to CRM?
Yes. The most useful setup is to see not only requests, but also CRM statuses: call reach, meeting, payment and lead quality.
What should the dashboard be built in?
It depends on the task. We usually use Looker Studio, Power BI or custom panels if complex logic is needed.
Can finance and sales be connected?
Yes. Marketing, CRM, sales, finance, warehouse and operational data can be combined.
Want to see the business in numbers, not guesses?
Contact us and we will review your data sources and propose the first dashboard that gives management value.
You can start with an audit of current analytics and a data source map.