RUKZUZKGEN
Performance Marketing / Growth / Analytics

Marketing that manages growth instead of just running ads

We treat performance marketing as a system: strategy, media mix, ad platforms, creatives, analytics, CAPI, CRM, reports and optimization for real requests, sales and business economics.

CACCPLROMILTVCAPIBICRM
Envidicy Performance Room

Growth dashboard

optimizing
CPL-24%after optimization
Leads↑ 2.1xquality in focus
ROMIcontrolby channel
Budget allocationwe move budget where the economics work
Google
Meta
TikTok
Telegram
Not ads. System.full funnelfrom creative to CRM and sales
Growth metricsCAC / LTVmanaging economics, not clicks
What is included

Performance is not one ad account

It is a combination of strategy, ads, creatives, analytics, website, CRM and request handling.

1

Growth strategy

We define goals, segments, offers, funnel, channels and key metrics.

  • media mix
  • unit economics
  • test plan
Ads

Advertising channels

Google, Meta, TikTok, Telegram, Yandex, YouTube, retargeting and programmatic.

  • setup
  • management
  • optimization
Creative

Creatives and hypotheses

Banners, videos, UGC, landing pages, offers and quick tests of ad combinations.

  • creative tests
  • UGC
  • offers
Data

Analytics and tracking

GA4, GTM, CAPI, server-side events, CRM statuses and end-to-end analytics.

  • events
  • attribution
  • dashboards
CRM

Lead quality

We look not only at CPL, but also call reach, qualification, meeting, payment and revenue.

  • statuses
  • sales funnel
  • request quality
BI

Reports for management

Clear reports by channels, campaigns, creatives, requests, spend and results.

  • dashboard
  • weekly reports
  • budget decisions

We do not just launch ads. We build a system where every channel has its role.

One channel captures hot demand, another creates interest, a third brings users back, a fourth builds trust. Analytics shows what really brings money.

Google / Yandexcapture hot demand when the client is already looking for a solution.
Meta / TikTokcreate demand and test offers, creatives and audiences.
YouTube / Telegramwarm up, explain and increase trust in the brand.
CAPI / CRM / BIreturn data to the system so you manage sales, not clicks.
Process

How we launch a performance system

1
Audit
2
Strategy
3
Tracking
4
Launch
5
Optimization
6
Scale
Formats

You can start with an audit or hand over turnkey growth

Performance audit

audit

To understand where money is lost and which channels should be fixed first.

  • ad audit
  • analytics check
  • funnel assessment
  • growth plan
Order an audit

Enterprise performance

custom

For complex products, large budgets, multiple markets and CRM integrations.

  • media mix
  • server-side
  • BI / CRM
  • CAC/LTV management
Estimate the project
FAQ

Frequently asked questions

How is performance different from ordinary ad management?

Ordinary ad management is often limited to ad accounts. Performance looks at the whole system: offer, website, creatives, analytics, CRM, lead quality and economics.

Can we start without end-to-end analytics?

Yes, but we will immediately show what data is needed for controlled growth and what should be connected first.

Do you work with several platforms at once?

Yes. That is the point: to build a media mix where each channel plays its role.

What metrics do you track?

CPL, CPA, CAC, ROMI, LTV, stage conversion, lead quality, CRM statuses, revenue and creative efficiency.

Want marketing to be managed by numbers?

Contact us and we will analyze current channels and the funnel, and show where growth can be achieved fastest.