DSP
Programmatic buying
Buying impressions through technology platforms with control over audience, frequency and inventory quality.
- DSP
- audience segments
- frequency control
Programmatic / Display / Brandformance
Display advertising that creates demand and strengthens sales
We launch programmatic and display campaigns for reach, awareness, retargeting and brandformance tasks: audiences, DSP, banners, video, native formats, analytics and result control.
Envidicy Media Control
Premium media campaign
active
Programmatic Ad Preview
Your brand in the right place at the right moment
We show ads to audiences that match the business task: reach, interest, repeat touch, retargeting and trust growth.
Premium sites
Mobile apps
Video inventory
Native ads
Reach1.8Maudience
Frequency3.4control
Viewability72%quality
Programmatic is not just banners
It is a managed display system: audiences, placements, frequency, creatives, retargeting and analytics.
Display
Display banners
Banners for reach, awareness, repeat contact and support of performance campaigns.
- responsive versions
- html5
- retargeting
Video
Video advertising
Video inventory for explaining the product, warming up the audience and brand contact.
- pre-roll
- outstream
- brand video
Audience
Audiences
Segments by interests, intent, geography, behavior and retargeting data.
- interests
- geo
- remarketing
Brand
Brandformance
A combination of display and performance: not only reach, but also contribution to requests, sales and retargeting.
- reach
- warm-up
- conversions
BI
Analytics
Reports on reach, frequency, visibility, clicks, post-view effect and funnel impact.
- viewability
- post-view
- dashboards
Display advertising should not just “be visible”, but work in the overall funnel
Programmatic is especially strong when connected with Google, Meta, TikTok, Telegram ads, retargeting and analytics. This way the brand does not just get impressions, but strengthens all marketing.
Demand creationWe show the brand to the audience before it starts looking for a solution.
Performance supportDisplay touches increase trust and improve response to ads in other channels.
RetargetingWe bring back users who have visited the site, seen the product or interacted with the brand.
Quality controlWe monitor visibility, frequency, placements, reach and brand safety.
How we launch a programmatic campaign
First we define the role of display advertising in the funnel, then assemble audiences, creatives, placements and the result measurement system.
1
GoalReach, awareness, retargeting or brandformance.2
AudiencesSegments, geo, interests, context and retargeting.3
CreativesBanners, video, html5, native formats.4
LaunchDSP, placements, frequency, budget and inventory.5
ControlViewability, brand safety, frequency, quality.6
ReportReach, effect, retargeting and funnel contribution.Work formats
You can start with a test campaign or build a full brandformance loop.
Media test
start
A test launch of a display campaign to check audience and formats.
- media plan
- audiences
- banners
- report
Brandformance
growth
A combination of display advertising, retargeting, performance channels and analytics.
- programmatic
- retargeting
- creatives
- analytics
Enterprise media
custom
For large reach campaigns, complex audiences and premium inventory.
- DSP
- premium inventory
- brand safety
- BI reports
Want your brand to be seen by the right audience, not random people?
We will launch a media mix for your task: reach, awareness, warm-up, retargeting or brandformance. When information about Monochrome is available, we will adapt the page to the specific platform.