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Server-side tracking / Conversion API

Give your ads proper conversion data again

  • Meta Conversion API and Google Enhanced Conversions
  • Server-side GTM, webhooks, CRM and offline events
  • Accurate events for requests, purchases, payments and statuses

When pixels, browsers and cookies lose part of the data, ads start learning worse. We configure server-side event transmission so ad systems see more quality conversions and optimize better.

Check tracking Discuss CAPI
Meta CAPIGTM serverCRM events
Envidicy data layer

Server events

Tracking
Website / form
Server GTM
CRM / status
CAPI / Ads
Payment / deal
Analytics
Eventsclean
Match↑
Adslearn
Meta CAPIGoogle ECGTM ServerGA4CRMWebhookOfflineDataLayer
↑
better signalfor ad learning
API
server-side eventsless data loss
$
more accurate CPAand optimization quality
What we configure

We build a clean conversion loop

From click and form to CRM status, payment and sending a quality event back to advertising.

Meta

Meta Conversion API

Sending server-side events to Meta to improve matching, optimization and attribution.

  • Lead / Purchase / Custom events
  • event_id and deduplication
  • matching parameters
G

Google Enhanced Conversions

Enhanced conversion transmission to Google Ads and GA4 for more accurate optimization.

  • hashed data
  • form conversions
  • offline conversions
GTM

Server-side GTM

A server container for controlling data, events, tags and transmission to ad systems.

  • GTM server
  • webhooks
  • event control
CRM

CRM events

Sending not only requests, but also statuses: qualified, meeting, deal, payment.

  • Bitrix24 / amoCRM
  • deal statuses
  • offline events
Data

DataLayer and website events

We clean up form events, clicks, requests, cart events and user actions.

  • GA4 events
  • forms submit
  • custom triggers
BI

Analytics and control

We check which events arrive, where losses occur and how signal quality changes.

  • debug
  • event match quality
  • reporting

Before server-side tracking

  • some leads are invisible to ad systems
  • optimization runs on incomplete data
  • CRM statuses are not returned to advertising
  • it is hard to understand real CPA and ROMI

After setup

  • events are sent from the server
  • deduplication and quality control are in place
  • qualified leads and payments can be sent
  • ads receive more useful signals
Implementation

How we launch server-side conversions

1
Audit
2
Scheme
3
Server
4
Events
5
Check
After launch, we check events in Ads Manager, Google Ads, GA4 and CRM.
Important

Not “install a pixel”, but build a system

A strong setup means an event scheme, deduplication, parameter quality, CRM logic and a check that ad systems actually receive useful data.

event_iddeduplicationCRMoffline events
Integrations

What we work with

Meta Ads
Google Ads
GA4
GTM Server
Bitrix24
amoCRM
Tilda
WordPress
React
Webhook
API
Sheets
Formats

You can start with an audit or implement immediately

Tracking audit

audit

We will check current events, pixels, GA4, GTM and data transmission problems.

  • event map
  • errors and duplicates
  • recommendations
  • implementation plan
Order an audit

CAPI setup

turnkey

We will configure server-side event transmission for advertising and analytics.

  • Meta CAPI
  • Google conversions
  • deduplication
  • event check
Launch

CRM + offline

advanced

Sending qualified leads, payments and CRM statuses back to advertising.

  • CRM events
  • offline conversions
  • lead quality
  • BI-reporting
Discuss
FAQ

Frequently asked questions

Why is Conversion API needed?

To send conversions from the server and reduce data loss caused by browsers, cookies, iOS and blockers.

Does it replace the pixel?

Usually not. The best setup is browser and server-side events together, with correct deduplication.

Can CRM statuses be sent?

Yes. You can send not only a request, but also a qualified lead, meeting, deal, payment or another important status.

How long does implementation take?

It depends on the website, CRM and number of events. We often start with an audit, then implement in stages.

Want your ads to see more real conversions?

Contact us and we will check current tracking and show where data is lost.

WhatsAppCheck trackingAll services

You can start with a short event audit and a map of what is currently sent to advertising.