https://envidicy.kz/platforms/yandex-direct
MailMapsVideoImagesDirect
Yandex
SearchImagesVideoMapsMarketAd Network
What Yandex Direct is and when a business needs it
envidicy.kz › guide › yandex-direct
Yandex search works well where there is existing demand: services, local business, medicine, repair, construction, education, B2B and products.
Ad Network: how to retarget audiences on partner websites
envidicy.kz › platforms › rsya
Yandex Ad Network helps expand reach, bring site visitors back and show banners in a topical context.
Yandex Metrica, goals and retargeting
envidicy.kz › analytics › metrika
Without goals and analytics, advertising quickly turns into expense. We set up Metrica, goals, events, forms and reports.
Searchhot queries and leads
Ad Networkbanners and retargeting
Metricagoals, forms and events
Documentstop-up 1-10%
Formats
What campaigns can be launched in Yandex Direct
Search campaigns
Text ads by keywords in Yandex search.
Ad Network
Text and image ads on websites, in apps and in the partner network.
Retargeting
We return users who visited the website, viewed services or products, or did not submit a lead.
Auto strategies
Bid and budget optimization for selected goals and conversions.
Smart banners
Dynamic ads for online stores and product catalogs.
Video
Video ads in the ad network and Yandex display placements.
Ad Network
Advertising not only in search, but also on partner websites
This is how a banner in the ad network may look: the user reads content and sees your offer nearby.
How to choose an ad contractor and avoid wasting budget
Targeting
What matters in Yandex Direct setup
Key phrases
We collect semantics, group queries and exclude low-quality clicks.
- keywords
- negative keywords
- structure
Geography
Countries, cities, districts, local zones and Russian-speaking audiences.
- Kazakhstan
- CIS
- local business
Goals and conversions
We set up Metrica, goals, forms, calls, leads and retargeting.
- Metrica
- goals
- optimization
Pricing
Top-up Yandex Direct with documents — 1–10%
Account opening, balance top-up, documents, Yandex Metrica, goals, search launch, Ad Network and retargeting.
1–10%ad balance top-up fee
docsagreement, invoice, act and document archive
Metricagoals, events, forms and reports
Searchsearch, Ad Network, retargeting and optimization
What we do
We cover turnkey Yandex Direct work
Account opening
We help prepare the ad account, access, payment and basic infrastructure.
Balance top-up
We top up the ad balance with closing documents. Fee: 1-10%.
Campaign setup
We collect keywords, ads, negative keywords, Ad Network campaigns, retargeting and goals.
FAQ
Frequently asked questions about Yandex Direct
How is Yandex Direct different from Google Ads?
Yandex works well with Russian-speaking audiences, Yandex search and Ad Network. Google is stronger for international reach, YouTube and the global ecosystem. Often it is better to use both channels.
Do we need a website for launch?
Yes, usually a website or landing page is needed. Traffic can also go to a separate landing page that we can help prepare.
What is Ad Network?
Ad Network is the Yandex advertising network: ads are shown on partner sites and apps and are also used for reach and retargeting.
What is the top-up fee?
Yandex Direct ad balance top-up fee is 1-10%.
Want to launch Yandex Direct?
Message us and we will suggest what to launch: search, Ad Network, retargeting, smart banners or a combination with Google Ads.
Yandex Direct ad account top-up fee is 1-10%.