Video advertising
Videos before, during or after content. They can work for reach, views, leads and sales.
- In-Stream
- bumper ads
- non-skippable
YouTube Ads / Shorts / Video Growth
Advertising on YouTube and YouTube Shorts
We show your brand where people watch videos, search for reviews, compare products and make decisions.
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Shorts
Short blocks about what can be launchedAdvertising in YouTube Shorts
reach, creatives, quick touches
In-Streambefore, during and after videos
Video ads in videos
skippable and non-skippable formats
Who to show ads to
interests, topics, search intent
Creativevideo, scripts, editing
Creatives for YouTube
strong hook in the first seconds
Budgets and top-up
Google Ads / YouTube Ads
Formats
Which ad formats can be launched on YouTube
Skippable In-Stream
Ads that can be skipped. Good for reach, warm-up and performance tasks.
Non-skippable
Non-skippable videos for short mandatory brand contact.
Bumper Ads
Short 6-second videos for frequent reminders and mass reach.
Shorts Ads
Vertical ads in YouTube Shorts for mobile audiences and quick creative tests.
In-Feed Video
Video ads in recommendations, YouTube search and near similar content.
Performance Max
Automated Google campaigns where YouTube becomes part of the overall performance setup.
Creative
On YouTube, the winner is not just budget, but video with a strong hook
We can help not only with the account and launch, but also with scripts, video structure, Shorts creatives and testing different angles.
Hook in the first seconds
The first 3 seconds decide whether a person keeps watching or skips the ad.
- pain / benefit
- visual trigger
- quickly to the point
Clear next step
Lead, website visit, WhatsApp, catalog, video, subscription or consultation.
- one main CTA
- short offer
- connection with landing page
Testing several creatives
We launch different angles: pain, benefit, demo, testimonial, expertise, comparison.
- 3-5 hypotheses
- Shorts versions
- data-based optimization
Pricing
YouTube / Google Ads top-up with documents: 1-10%
YouTube Ads is launched through Google Ads. We help open the account, top up the balance, prepare documents, set up ads and connect analytics.
1–10%ad balance top-up fee
docsinvoices, acts and closing documents
GA4events, goals and analytics
videoscripts and creatives can be connected
Process
After launch, we look at views, retention, clicks, leads, retargeting and contribution to the overall funnel.
How we launch ads on YouTube
Goal
Script
Creative
Launch
Optimization
Important
YouTube works better in a connected funnel
Video rarely works alone. A strong setup is YouTube for attention, Google Search for hot demand, retargeting for return, website and analytics for leads.
YouTubeSearchGA4Retargeting
FAQ
Frequently asked questions
Is YouTube Ads suitable for leads?
Yes, but YouTube more often works as part of a funnel: reach, warm-up, retargeting and search advertising support. For direct leads, creative, offer, website and analytics matter.
Can we launch only YouTube Shorts?
Yes. You can test separate Shorts creatives, but it is often better to launch several formats and see where quality contact is cheaper.
Do we need a ready video?
You can come with a ready video, or order scripts, editing and adaptation for YouTube Shorts and In-Stream.
What is the top-up fee?
Google / YouTube Ads balance top-up fee is 1-10%.
What is needed for launch?
Google Ads account, ad budget, video creatives, landing page or channel, GA4/GTM and a clear campaign goal.
Want to launch YouTube Ads or Shorts?
Message us and we will suggest the right format: Shorts, In-Stream, bumper, YouTube + Google Search or a full video funnel.
Google / YouTube Ads account top-up fee is 1-10%.